Instagram analytics, discovery, and social media tool updates
May 2021 – New Instagram Insights for Reels & Live Video [link]
TL;DR Instagram has rolled out an incredible suite of metrics for creators and businesses to leverage in measuring the success of their Instagram accounts.
The limitations: this is the simplest form of Instagram analytics. The measure true success, you’ll need access to how user-generated content is performing.
The coolest metric: peak concurrent viewers. These are your loyal brand fans – and a good place to find ambassadors. Reach out and make sure they are also posting and tagging your brand!
Instagram Reels metrics:
- Accounts reached
Instagram live videos metrics:
- Accounts reached
- Peak concurrent viewers
Instagram is also rolling out new preset time frame options to let creators and businesses view beyond 7 or 30 day periods.
Need more? Instagram just posted an in-depth look at how they rank feeds, stories, reels, and explore (product discovery). Read more: Shedding More Light on How Instagram Works
Instagram Adds Native, In-App Affiliate Tool
June 2021– New Ways for Creators to Make a Living
TL;DR Instagram introduces new features to make it easier for Instagram creators to sell to customers and better attribute purchases.
The limitations: by putting the affiliate tools in the hands of the influencer, brands may have less control (READ: no direct control) over who endorses their product. Not many details on approvals yet.
From Instagram: “When people come across an affiliate post from a creator featuring a tagged product, they will see “eligible for commission” at the top of the post, so it’s clear that their purchases help support that creator.”
Adding this concept to your marketing strategy? Read: Instagram as a Product Discovery Tool
Full Instagram announcement here.