Instagram Updates

Instagram Stories now in LoudCrowd!

It’s our pleasure to announce another MAJOR feature designed to help you get more UGC: Instagram Stories for Ambassador Programs.

Instagram Stories

With this new feature, you will now be able to capture and SAVE Instagram Stories from your brand ambassadors. This will allow you to reward ambassadors for creating stories and to feature ambassadors outside of the 24-hour window.

With great power comes great responsibility, and Facebook is very protective over an individual’s Stories. For someone to be eligible to share stories with the brand, they need to complete a new sign-up process, going through a Facebook Authentication.

Requirements:
For someone to complete this process, they must have a Facebook Business Account connected to their Instagram account.  The sign-up process has been carefully developed to coach someone through how to set that up (if necessary), or allow someone to sign-up for “Feed Only” if they don’t want to do a Facebook Authentication. 

Stories EVERYWHERE!
Once someone has signed up for Stories, the platform will display their Stories in each tab, and allow you to easily filter to find Stories. They can be identified by the Stories emblem.

Setting up Stories for your Ambassador Program
Reach out to your Client Strategist to set up Instagram Stories for your Ambassadors!


Instagram analytics, discovery, and social media tool updates

May 2021 – New Instagram Insights for Reels & Live Video [link]

TL;DR Instagram has rolled out an incredible suite of metrics for creators and businesses to leverage in measuring the success of their Instagram accounts.

The limitations: this is the simplest form of Instagram analytics. The measure true success, you’ll need access to how user-generated content is performing.

The coolest metric: peak concurrent viewers. These are your loyal brand fans – and a good place to find ambassadors. Reach out and make sure they are also posting and tagging your brand!

Instagram Reels metrics: 

  • Plays
  • Accounts reached
  • Likes
  • Comments
  • Saves
  • Shares

Instagram live videos metrics:

  • Accounts reached
  • Peak concurrent viewers
  • Comments
  • Shares

Instagram is also rolling out new preset time frame options to let creators and businesses view beyond 7 or 30 day periods.

Need more? Instagram just posted an in-depth look at how they rank feeds, stories, reels, and explore (product discovery). Read more: Shedding More Light on How Instagram Works


Instagram Adds Native, In-App Affiliate Tool

June 2021– New Ways for Creators to Make a Living

TL;DR Instagram introduces new features to make it easier for Instagram creators to sell to customers and better attribute purchases.

The limitations: by putting the affiliate tools in the hands of the influencer, brands may have less control (READ: no direct control) over who endorses their product. Not many details on approvals yet.

From Instagram: “When people come across an affiliate post from a creator featuring a tagged product, they will see “eligible for commission” at the top of the post, so it’s clear that their purchases help support that creator.”

Adding this concept to your marketing strategy? Read: Instagram as a Product Discovery Tool

Full Instagram announcement here.