Boohoo Doubles Down on Social Commerce with 1000s of Creator Storefronts

See a Creator Storefront in action

boohoo Creator Storefront on desktop

boohoo Storefront on mobile

Creator Storefronts are optimized to convert traffic from coming from an influencer’s social media content:

  • Content automatically is pulled in from social channels like Instagram and TikTok
  • Creator can tag and feature the products they’re talking about in their content
  • Creators can curate looks/edits/collections themselves
  • Hero banner is designed to give social traffic a personal welcome from the creator

Creating a collection on a boohoo Creator Storefront

On a Creator Storefront, influencers will be able to curate whole collections/edits/looks easily. They can choose products from pre-selected options from the boohoo team, or navigate through the entire website to choose the products.

Read full press release

7/1/2024 – Austin Texas

After rocketing to success across all social media, boohoo has rolled out The boohoo Collective; an initiative that redefines social commerce by integrating 1000s of creators into the shopping experience on The initiative gives any creator a personal page on where they can curate their favorite product and feature their shoppable TikTok & Instagram content to showcase to their followers. 

boohoo Senior Influencer & PR Manager, Stephanie Riddell said “We’re super excited to partner

with LoudCrowd to bring an exciting new shopping experience to our customers, as well as elevating our influencer marketing strategy across our key markets. We truly believe in the potential and opportunity of this model, and believe that this social-led, personalized approach is the future of fashion eCommerce.”

Creators joining The boohoo Collective unlock instant access to a creator storefront on; they can curate their favorite boohoo looks to feature alongside their UGC content. Creators then share their personalized page and discount code on their social media channels to earn commissions. Creators will also be able to earn rewards, have  access to campaign launches before anyone else and be in with a chance to attend exclusive Influencer trips and events. 

The program will elevate members into best-in-class creators through influencer education, community events, and analytics access. Each creator will have a dashboard that visualizes their performance numbers like commissions, storefront traffic, conversion rate and more.

boohoo says the new program will strongly accelerate the value of social traffic to by directly connecting content from social media with boohoo products and creating a personalized customer journey. On top of that, creators are excited to receive and curate their own personal page on, to showcase their passion for boohoo’s trend-led product. 

LoudCrowd, the first platform to enable creators to sell natively via a brand’s eCommerce website, believes the initiative will surpass all other leading influencer programs from competing fashion companies. 

CEO of LoudCrowd Gary Garofalo said “boohoo represents the standard in creator marketing, and this initiative elevates all of their creators in a way that you would expect from the brand.  We anticipate The Boohoo Collective to define the playbook in social commerce for fashion brands”. 

For more information on The boohoo Collective, please visit or contact [email protected]. For more information about LoudCrowd’s Creator Storefronts, please visit

About boohoo:

Leading the fashion e-commerce market and founded in Manchester in 2006, the group started life as, an inclusive and innovative brand targeting young, value-oriented customers. For over 15 years, boohoo has been pushing boundaries to bring its customers up-to-date and inspirational fashion, 24/7. boohoo has grown rapidly in the UK and internationally, expanding its offering with range extensions into beauty, curve and menswear, through boohooMAN. The boohoo group is now a stellar portfolio of 13 leading British fashion brands who strive to provide great clothing for everyone, everywhere.

About LoudCrowd:  

LoudCrowd, founded in Austin Texas, is the first social commerce technology platform to enable DTC brands the ability to give all of their influencers and creators a co-branded landing page directly on that company’s eComm website. LoudCrowd has been pushing the boundaries of influencer innovation, scale, and automation for the largest international brands like Wayfair, Sony, and Steve Madden. LoudCrowd’s ongoing mission is to help brands build and grow their owned social commerce channels amid growth in 3rd party options like TikTok Shops.

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