How to get more User Generated Content on Instagram
Strategies to get more UGC on Instagram. Read more →
5 Growth Hacks for brands during COVID
Growth hacks to drive more online sales with a limited budget. Read more →
Building a winning culture – lessons from TrendKite
I was meeting with a former TrendKite colleague recently and we started reminiscing about what made working at TrendKite so special. Of course there is a sense of pride in helping a company grow from infancy to a $225M acquisition, but it’s more than that. We shared memories about the Friday lunches where the whole …
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Three ways Instagram is changing in 2020
This year, Instagram will celebrate its tenth birthday. As the platform reaches a decade of visual content, it’s still growing and more popular as ever. In fact, late last year eMarketer predicted that users will spend on average 28 minutes a day on the platform in 2020. However, as the app has evolved over the past decade, …
5 reasons to make UGC the focus of your 2020 strategy
Build creative. Schedule posts. Publish content. Target ads. Pay per click. Too often, brands on social media become so focused on publishing content and paying for growth that they forget why people are on social media in the first place. To connect with other people. If we think about social media marketing in three channels …
Read more →5 reasons to make UGC the focus of your 2020 strategy
Instagram is removing likes. Here’s what it means for brands.
After more than a year of international tests, Instagram has finally started hiding likes for some users in the United States. Although many U.S. marketers have been anticipating this day for quite some time (Facebook has been relatively one-sided in its support of the change while explaining the tests), for some it still may come …
Read more →Instagram is removing likes. Here’s what it means for brands.