The Ultimate Guide to Measuring Marketing ROI – with Formula and Examples
The single greatest advantage of digital marketing is the potential to measure every piece of the marketing funnel and then strategically optimize …
Influencer Marketing
Key Takeaways from Social Media Week Europe 2022
It’s been about two weeks since we got back from Social Media Week in London. The conference was so rich with information, …
Beyond Influencers, Prioritizing UGC in Social Media Strategy
The Three R’s of UGC: Reach, Reward, Retain Read more →
The Rise and Importance of Social Rewards Programs
written in collaboration with Client Strategist, Alexandria Herrera In the last couple of years, the rise of social rewards programs has changed …
Customer Engagement Best Practices to Increase Loyalty
The most crucial indication of brand loyalty is the time between sales, and UGC is the best opportunity to engage with customers with a one-to-many marketing strategy. Read more →
From Micro-Influencers to Customer Loyalty, Leverage UGC as a Top Content Library
Imagine, seeing a perfectly placed and beautifully photographed Micheal Kors watch sitting among macarons… The caption read “Pampered in Paris…”. The illusion that wearing Micheal Kors could transport you to this quaint Parisian cafe. This was the first Instagram ad. Read more →
The EMV of UGC to measure the ROMI of IG
Using UGC, elevate new digital channels through technology by shifting budget away from paid and leveraging the reach of earned. Read more →