Beyond Influencers, Prioritizing UGC in Social Media Strategy
The Three R’s of UGC: Reach, Reward, Retain Read more →
Influencer Marketing
The Rise and Importance of Social Rewards Programs
written in collaboration with Client Strategist, Alexandria Herrera In the last couple of years, the rise of social rewards programs has changed …
Customer Engagement Best Practices to Increase Loyalty
The most crucial indication of brand loyalty is the time between sales, and UGC is the best opportunity to engage with customers with a one-to-many marketing strategy. Read more →
From Micro-Influencers to Customer Loyalty, Leverage UGC as a Top Content Library
Imagine, seeing a perfectly placed and beautifully photographed Micheal Kors watch sitting among macarons… The caption read “Pampered in Paris…”. The illusion that wearing Micheal Kors could transport you to this quaint Parisian cafe. This was the first Instagram ad. Read more →
The EMV of UGC to measure the ROMI of IG
Using UGC, elevate new digital channels through technology by shifting budget away from paid and leveraging the reach of earned. Read more →
Instagram Discovery Strategy and Benchmarking UGC
Move beyond timeline algorithms and paid ads – a brand’s most valuable asset is customer created content and creating a social gifting program that rewards them for spreading the word. Read more →
Brand Ambassador vs. Influencer: Which is a Better Fit?
Brand ambassadors deliver authenticate long-term value, but influencers can provide a quick surge. Read more →