Amazon Influencer Program: Everything you need to know

What is the Amazon Influencer Program?

The Amazon Influencer Program dates back to 2017 and is designed to benefit content creators by offering influencers commissions from trackable product links and personalized storefront pages.

The program offers three unique perks for members: 

Amazon Offers Payouts for Short-form Video Content

Amazon frequently launches campaigns requesting short-form video content from influencers. In exchange for approved content about specified product categories, influencers can earn between $25 and $100 per video.

Amazon Influencer Program offers $25 per qualifying video

The content is eligible to be repurposed on Inspire – Amazon’s new in-app shopping feed that’s personalized with shoppable UGC.

Amazon Simplifies Commissionable Product Links

Content creators can also earn dollars through commissionable product links. Each influencer has access to their hub where it’s simple to create a trackable link to any available Amazon product. 

As an alternative, creators have access to an admin toolbar that makes generating commissionable links seamless with navigating (or shopping) the Amazon website.

Amazon allows creators to generate commissionable link in the Liquid IV product page

Amazon Gives Creators Influencer Storefronts

Amazon offers creators their own personal storefront to reference in UGC. Creators continue to earn commissions on sales that involve their storefront link. 

Brandi Milloy curates UGC and product picks on her Amazon Influencer Storefront

Influencers can personalize their Amazon Influencer Storefront with:

  • Profile and banner images
  • Curated lists of available products 
  • Personal biography

Like commissionable product links, influencers can add products to their storefront via the affiliate portal or admin toolbar. 

How does the Amazon Influencer Program Work?

Amazon has an application process that accepts applicants based on social media stats like follower count and engagement rate. If approved, creators instantly gain access to promote Amazon’s millions of products. 

It’s important to know that the commission rate for selling goods varies by product category. Some categories, like gaming, offer a 20% commission rate whereas televisions offer 2%.

Table of Amazon Affiliate Commission Rates:
Amazon Games: 20%
Luxury: 10%
Digital: 5%
Physical Books: 4.5%
Amazon Devices: 4%
Toys / Furniture: 3%
PC / DVD: 2.5%
Televisions: 2%
Amazon Fresh: 1%
Gift Cards: 0%
All Other Categories: 4%

Amazon also bumps commission rates for select creators during promotional periods to inspire more affiliate activity. Creators will earn a greater percentage of the sale from revenue driven during the boosted window.

Amazon's boosted commission rates between 10/15 and 12/31

Creators can view their affiliate performance from the Amazon Influencer Hub. After a maturation period, content creators receive their well deserved funds directly from Amazon.

Amazon Influencer hub with summary of earning overtime.

Why is the Program Important to Ecommerce?

Shoppers are increasingly turning to their mobile devices and social media for all of their shopping. In fact, a 2022 Deloitte survey found that 60% of Gen Z and 56% of millennials agree. 

Influencer Storefronts are an acknowledgement that consumers are shopping through creators, not categories. Amazon, who pioneered the trend, joins Walmart, Target, and others in multi-million dollar investments into these creator-driven commerce experiences. 

Amazon Influencer Storefronts and Target Influencer Picks

Amazon sees the several proven benefits of creator driven commerce experiences: 

  • 100% increase in e-comm conversions rates by connecting social directly with shopping
  • 60% increase in cart values by strategically grouping products into sensible bundles 
  • Rise in influencer retention due to a simpler, more lucrative affiliate model

In a race for customers in an economy denoted by high customer acquisition costs, most brands will eventually embrace the Amazon Influencer Storefront model for creator partnerships.

How do I add Creator Storefronts to my Ecommerce Site?

Walmart, Amazon, and Target invest billions of dollars and resources into making creator storefronts. 

With LoudCrowd, adding influencer storefronts to your e-comm site can be done with the click of a button and at a major fraction of the cost.

LoudCrowd powered Influencer Storefront with Freedom Rave Wear

Ensure your e-comm site is for the creator commerce world. Chat with us today!

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