by 
by 
What is the Amazon Influencer Program?
The Amazon Influencer Program dates back to 2017 and is designed to benefit content creators by offering influencers commissions from trackable product links and personalized storefront pages.
The program offers three unique perks for members:
Amazon Offers Payouts for Short-form Video Content
Amazon frequently launches campaigns requesting short-form video content from influencers. In exchange for approved content about specified product categories, influencers can earn between $25 and $100 per video.
The content is eligible to be repurposed on Inspire – Amazon’s new in-app shopping feed that’s personalized with shoppable UGC.
Amazon Simplifies Commissionable Product Links
Content creators can also earn dollars through commissionable product links. Each influencer has access to their hub where it’s simple to create a trackable link to any available Amazon product.
As an alternative, creators have access to an admin toolbar that makes generating commissionable links seamless with navigating (or shopping) the Amazon website.
Amazon Gives Creators Influencer Storefronts
Amazon offers creators their own personal storefront to reference in UGC. Creators continue to earn commissions on sales that involve their storefront link.
Influencers can personalize their Amazon Influencer Storefront with:
- Profile and banner images
- Curated lists of available products
- Personal biography
Like commissionable product links, influencers can add products to their storefront via the affiliate portal or admin toolbar.
How does the Amazon Influencer Program Work?
Amazon has an application process that accepts applicants based on social media stats like follower count and engagement rate. If approved, creators instantly gain access to promote Amazon’s millions of products.
It’s important to know that the commission rate for selling goods varies by product category. Some categories, like gaming, offer a 20% commission rate whereas televisions offer 2%.
Amazon also bumps commission rates for select creators during promotional periods to inspire more affiliate activity. Creators will earn a greater percentage of the sale from revenue driven during the boosted window.
Creators can view their affiliate performance from the Amazon Influencer Hub. After a maturation period, content creators receive their well deserved funds directly from Amazon.
Update for 2024: Amazon Creator Stars Tiered Rewards
In August 2024, Amazon added a tiered component to the Amazon Influencer Program, called Creator Stars. The new component of the program allows social creators to earn points for driving sales and content engagement.
Once a creator hits a certain number of point (i.e. they drove a lot of sales or clicks), they move up a tier.
The benefit to creators grows between each tier.
- Bronze creators receive content placement across Amazon, opportunities via Creator Connections, bronze-level access to large shopping events, and access to Amazon Private Brands Handbook.
- Silver creators get Free Kindle Vella stories, early deals from Amazon Private Brands, and silver-access to large shopping events.
- Gold creators get an Amazon Private Brands promo code and gold-access to large shopping events.
- Platinum creators access seasonal gift boxes, platinum-access to large shopping events, creator event invites, the ability to design a color for Amazon Private Brands, a photo shoot for Amazon Private Brands Handbook, and photo shoot for Amazon Private Brands Creator Picks.
The complete tier structure plus perks are listed below:
Amazon’s expansion of its Influencer Program to include the new benefits associated with Creator Stars further shows that social creators want and need more than just affiliate links and codes to do their jobs.
Why is the Program Important to Ecommerce?
Shoppers are increasingly turning to their mobile devices and social media for all of their shopping. In fact, a 2022 Deloitte survey found that 60% of Gen Z and 56% of millennials agree.
Influencer Storefronts are an acknowledgement that consumers are shopping through creators, not categories. Amazon, who pioneered the trend, joins Walmart, Target, and others in multi-million dollar investments into these creator-driven commerce experiences.
Amazon sees the several proven benefits of creator driven commerce experiences:
- 100% increase in e-comm conversions rates by connecting social directly with shopping
- 60% increase in cart values by strategically grouping products into sensible bundles
- Rise in influencer retention due to a simpler, more lucrative affiliate model
In a race for customers in an economy denoted by high customer acquisition costs, most brands will eventually embrace the Amazon Influencer Storefront model for creator partnerships.
How do I add Creator Storefronts to my Ecommerce Site?
Walmart, Amazon, and Target invest billions of dollars and resources into making creator storefronts.
With LoudCrowd, adding influencer storefronts to your e-comm site can be done with the click of a button and at a major fraction of the cost.
Ensure your e-comm site is for the creator commerce world. Chat with us today!
