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LoudCrowd’s co-founder, Gary Garofalo, discusses the future of creator-led shopping with Ranksey Digital Marketing’s Tanner Scott.
Listen HereTLDR:
1. Influencer & affiliate marketing are the same thing. Creator content will be held up to the same performance marketing standards as traditional affiliate marketing campaigns.
2. Consumers will continue discovering products and making purchases through the creators they follow, rather than categories in a brand’s navigation bar.
3. For brands to keep their e-Comm experiences relevant (and protect their revenue), they need to be fostering Creator Storefront experiences directly on their sites.
