Sales and UGC Content Soar After Melinda Maria Formalizes Creator Program

L.A.-based jewelry brand Melinda Maria had seen success working with one-off influencers and gifting key customer advocates but was looking to scale their efforts with a formal ambassador program. Their goals were to gift key customers, achieve more cost-efficient impressions, and support their ambassadors in driving as much attributable revenue as possible.

Melinda Maria engaged LoudCrowd to help develop a formal ambassador program to monetize and gift their customer advocates. All ambassadors were given Creator Storefronts to monetize their traffic from social media, and the program provides an automated system for gifting key ambassadors and scaling Melinda Maria’s Storefront offering.

Within five months, the program has excelled at driving both revenue and content, as well as fostering a passionate community of brand ambassadors.

Revenue

All ambassadors were given Creator Storefronts to drive traffic to the site and affiliate codes to further incentivize customer conversations. Five months later, the program is now generating $80K/month in sales through 400+ creators.

Traffic from creator social audiences is significant: conversion rates on Storefronts are 37% higher than the rest of the eCommerce site, and AOV is 10% higher than the rest of the site.

Content

While the program developed an extremely strong conversion funnel for creator traffic, creator engagement also increased significantly. In 5 months, total UGC from Instagram and TikTok grew 3X – an extra 1K posts and 10M impressions per month – with impressions now at an average CPM of $1.40.

Specifically, 80% of this additional content per month comes from the programs’ brand ambassadors, who have increased their production by 8X since joining the formal program with gifting and Storefronts.

Community

Through the addition of this formal ambassador program, Melinda Maria has grown and strengthened its community of brand advocates, who now participate in monthly virtual Storefront workshops, in-person meet-ups, and exclusive social media groups to share their favorite content and sales tips.