UGC Marketing Starts with Measurement
UGC is a brand’s most efficient, scalable, and authentic marketing channel. It’s time for brands to measure it like other owned and paid marketing channels. Read more →
The Major Differences Between the Top Social Media Platforms for UGC
Whether Instagram Reels versus TikTok or YouTube’s newest creator options, the social media landscape is ever-changing. Read more →
Facebook and TikTok Creator Funds to Fuel User Generated Content Strategy
With the exponential rise of TikTok and billions being poured into creator funds, consumer impact on purchase trends pushes the growth of user generated content (UGC), increasing measurable brand awareness. Read more →
When Earned Media Becomes Performance Marketing
The ‘no such thing as a free lunch’ mantra is learned early and repeated often – as what worked yesterday will never work the same way tomorrow. Read more →
The EMV of UGC to measure the ROMI of IG
Using UGC, elevate new digital channels through technology by shifting budget away from paid and leveraging the reach of earned. Read more →
Instagram Discovery Strategy and Benchmarking UGC
Move beyond timeline algorithms and paid ads – a brand’s most valuable asset is customer created content and creating a social gifting program that rewards them for spreading the word. Read more →
6 rules for running an Instagram UGC Contest
How to run an effective UGC contest,. Take the guessing out of creating your contest with detailed rules and examples. Read more →