UGC Marketing Starts with Measurement
UGC is a brand’s most efficient, scalable, and authentic marketing channel. It’s time for brands to measure it like other owned and paid marketing channels. Read more →
Gary Garofalo
6 rules for running an Instagram UGC Contest
How to run an effective UGC contest,. Take the guessing out of creating your contest with detailed rules and examples. Read more →
How to build an Instagram segment strategy: 6 key segments
Here are the top 6 segments that you should be managing as part of your Instagram Segment Strategy to create a strong community Read more →
Brand Ambassadors vs. Influencers: Which is a Better Fit?
Brand ambassadors deliver authenticate long-term value, but influencers can provide a quick surge. Read more →
Customer Led Growth is the future of brand marketing
Selling through your customers is the most important growth channel in the digital age. Read more →
How to get more User Generated Content on Instagram
Strategies to get more UGC on Instagram. Read more →
