How AI will revolutionize eCommerce: Near-term and long-term changes to how brands sell online
AI has already arrived in eCommerce. Here’s what’s already happened, and what’s coming next Read more →
Gary Garofalo,
Raising eCommerce conversions with Ambassador Storefronts.
Stop wasting creator traffic with low-converting links. Creator storefronts creates a personalized shopping experience on your eComm. Read more →
Manage Customer UGC: How to Track Instagram Story Metrics
Instagram Stories are the most important type of social content right now. Manage them with efficiency. Read more →
The Ultimate Guide to Measuring Marketing ROI – with Formula and Examples
The single greatest advantage of digital marketing is the potential to measure every piece of the marketing funnel and then strategically optimize …
UGC Marketing Starts with Measurement
UGC is a brand’s most efficient, scalable, and authentic marketing channel. It’s time for brands to measure it like other owned and paid marketing channels. Read more →
6 rules for running an Instagram UGC Contest
How to run an effective UGC contest,. Take the guessing out of creating your contest with detailed rules and examples. Read more →
How to build an Instagram segment strategy: 6 key segments
Here are the top 6 segments that you should be managing as part of your Instagram Segment Strategy to create a strong community Read more →