Walmart Creator Program: What is it and why it is so important?
In October 2022, Walmart announced its direct challenge to the Amazon Influencer Program, Walmart Creator.
Influencer Marketing
Key Takeaways from Social Media Week Europe 2022
It’s been about two weeks since we got back from Social Media Week in London. The conference was so rich with information, …
From Community Manager to CMO: How Marketing Roles Build UGC Strategy with LoudCrowd
Cameri quickly realized that the affiliate program she had been asked to reengage had been neglected for some time. The information she …
When Earned Media Becomes Performance Marketing
The ‘no such thing as a free lunch’ mantra is learned early and repeated often – as what worked yesterday will never work the same way tomorrow.