From Community Manager to CMO: How Marketing Roles Build UGC Strategy with LoudCrowd
Cameri quickly realized that the affiliate program she had been asked to reengage had been neglected for some time. The information she …
Influencer Marketing
UGC Marketing Starts with Measurement
UGC is a brand’s most efficient, scalable, and authentic marketing channel. It’s time for brands to measure it like other owned and paid marketing channels. Read more →
TikTok Creator Funds User-Generated Content Strategy
With the exponential rise of TikTok and billions being poured into creator funds, consumer impact on purchase trends pushes the growth of user generated content (UGC), increasing measurable brand awareness. Read more →
When Earned Media Becomes Performance Marketing
The ‘no such thing as a free lunch’ mantra is learned early and repeated often – as what worked yesterday will never work the same way tomorrow. Read more →
Instagram Discovery Strategy and Benchmarking UGC
Move beyond timeline algorithms and paid ads – a brand’s most valuable asset is customer created content and creating a social gifting program that rewards them for spreading the word. Read more →