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Gary GarofaloGary Garofalo, CEO

Gary Garofalo is a marketing focused technologist and the CEO of LoudCrowd. He’s spent his career focused on analytics, strategic consulting, and building technology companies.

Creator Commerce: Everything a brand needs to know

Creator Commerce is the subset of eCommerce where influencers, bloggers, and other content creators market and sell a brand’s products

Target Affiliate Program: How It Works

The Target Affiliate Program offers creators commissions for selling products and their own personal shoppable storefront

Walmart Creator Program: What is it and why it is so important?

In October 2022, Walmart announced its direct challenge to the Amazon Influencer Program, Walmart Creator.

3 Holiday Gift Guide Examples From Top Ecommerce Brands

Learn how the Walmart Creator, Target Affiliate, and Amazon Influencer programs give creators personal storefronts for holiday gift guides

5 Ways to Reactivate Brand Ambassadors

Learn about the 5 things you can do to reinvigorate your brand ambassadors so that they continue posting and tagging your brand

Coupon Fraud: How to Prevent Leaked Affiliate & Referral Codes

Put an end to Honey, RetailMeNot, and Rakuten leaking affiliate codes and encouraging affiliate fraud.

Affiliate Referral Codes Boost Creator UGC and Revenue

Creator commerce refers to the emerging faction within e-commerce where content creators, influencers, and bloggers promote and sell products directly to their audiences. 

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