As the TikTok saga unfolds with impending “TikTok Ban” legislation passing on Capitol Hill, marketers are left navigating a landscape of uncertainty. With potential changes looming, it’s crucial for brands to understand the implications of the TikTok ban and strategize accordingly.
The law of the mighty few…and vital few. If you’re familiar with the Pareto Principle, your wheels are likely already spinning and …
When you’re at the beginning stage of TikTok, there are still plenty of opportunities to make waves and go viral — but only if you take action now.
TikTok is expected to reach nearly 1.5 billion users in 2022, making it one of the fastest-growing social media platforms of the century! More importantly, TikTok houses Gen Z, the generation most successful at and most willing to create UGC for the brands they love and trust. Brands that embrace the creative and collaborative nature of TikTok will further immerse themselves with the next powerful generation of consumers.
The ‘no such thing as a free lunch’ mantra is learned early and repeated often – as what worked yesterday will never work the same way tomorrow.