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The Best Buy Creator Program just launched, and it’s a big deal. With the rise of influencer marketing and social commerce, more major retailers are turning to creators to drive sales. Best Buy is the latest brand to double down on this strategy, rolling out a new creator program complete with personalized creator storefronts.
If you’re curious about how Best Buy is entering the social commerce chat, here’s everything you need to know.
What is the Best Buy Creator Program?
Best Buy’s newly launched creator program allows influencers and creators to earn commissions by promoting their favorite technology products on their personalized storefront page.
Creators of all sizes can apply for the program, and if accepted into the program, you can:
- Set up your personal storefront, choosing from thousands of Best Buy products ranging from gaming laptops to kitchen gadgets, and curating personal collections on your page.
- Start earning commission on referred sales, with no commission cap.
- Creators have access to tools such as performance insights and the ability to track their earnings.
Best Buy Storefront Examples
Best Buy launched its creator program with several technology influencers who are already leaders in the space.
- Linus Tech Tips is a popular YouTube channel with a team of consumer technology experts. The channel features collections such as favorite products from Linus Sebastian, laptops, and controllers.
- Tech and lifestyle influencer Jenna Ezarlik’s storefront features collections such as health/beauty tech, home tech, and content creator gear.
The Best Buy creator storefronts have customized banners, profile images, creator biographies, and of course, curated collections hand-picked by each creator. By clicking on the social icons on the storefront pages, the consumer will be taken to the respective social media account for the creator. The creator storefronts do not feature user-generated content from the creator, aside from the collection image itself.
How does Best Buy’s Program Compare to Other Creator Storefront Programs?
Other major retailers with creator storefront programs include Target and Walmart. Let’s dive into them both.
- Target’s Affiliate Program offers top creators personal storefront pages and additionally gives creators commissionable product links. While the commission structure is unknown for Best Buy’s program, Target offers a maximum commission rate of 8%. You can learn more about Target’s Affiliate Program here.
- Walmart’s Creator Program offers creator storefronts, commissionable product links, and user-generated content rewards. The creators can earn product bundles in exchange for posting on social media, and a commission varying from 1% up to 15%+. You can learn more about Walmart’s Creator Program here.
While Best Buy’s Creator Program offers commission for sales driven through personal storefront pages, it does not offer user-generated content rewards or commissionable product links at this time.
Frequently Asked Questions:
- How can I apply for the Best Buy Creator program?
- You can apply on their signup page here. There is no follower count requirement to apply.
- How do I add creator storefronts to my eCommerce site?
- Walmart, Amazon, and Target invest billions of dollars and resources into making creator storefronts. With LoudCrowd, adding Influencer Storefronts to your e-comm site can be done with the click of a button and at a major fraction of the cost. Chat with us today!
