Revolutionizing Marketing: The Rise of Decentralized Marketing Strategies
Decentralized marketing may sound new and fancy. While the new technology behind it is leading its rise to the forefront of brands’ …
Scott Smith,
The Pareto Principle and the Exponential Impact of Brand Ambassador Programs
The law of the mighty few…and vital few. If you’re familiar with the Pareto Principle, your wheels are likely already spinning and …
Why You Should Treat Your Customers as Co-Producers and 5 Examples to Get Inspired
Treat them like part of your brand (because they are) Your brand exists because people want and need what you’ve created. These …