Who wins in the UGC-Influencers equation?
The relationship between a brand and its influencer is a complex one. There are so many different kinds of influencers out there, and they each bring their own unique twist to the equation. Influential bloggers, Instagrammers, and YouTubers have been instrumental in the creation of thousands of products we know and love today. But as technology has shifted and consumers’ preferences have changed, the value brands get from influencers have changed as well.
Now, user-generated content (UGC) is the way of the future. This type of content has been around for some time now, but with an increasingly social world, it’s becoming a more and more important part of the marketing mix. Digital marketers, social media and brand managers, are now all leveraging the capabilities of UGC in the form of video and images to communicate with consumers in a more organic, relatable way.
As brands start to become more discerning with the influencers they partner with, we wanted to break down the differences between two types of partnerships: those with dedicated users and those with influencers.
UGC is authentic, scalable, and creates long-term value. Incentivize your customers to create more content with social rewards.
Influencer marketing is oversaturated, expensive, and lacks authenticity with influencer posts leading to short-term spikes.
Brand Ambassador vs Influencer
|Creator collaboration||DM with customers, ambassadors and fans tagging the brand||Communication via email or DMs; no tracking|
|Analytics||Advanced analytics||Analytics based on what the influencer sends|
|Asset and program organization||Social CRM||Organize via spreadsheets|
|Pricing||$500 to $2k/mo||Avg $500 to $5k per post|
Trusted by These Brands
“I’ve used a lot of different services to measure analytics but none of them compare to LoudCrowd’s platform to gauge our performance on social, collect UGC, and optimize workflow.”
signed up 500+ ambassadors in their 1st month
saw a 7x increase
in user generated content
achieved 12x ROI within 6 months of campaign launch
Ready to get started?
Crowdsource your micro-influencer marketing – organize all UGC across your connected social platforms with LoudCrowd.