Who wins in the UGC-Influencers equation?

The relationship between a brand and its influencer is a complex one. There are so many different kinds of influencers out there, and they each bring their own unique twist to the equation. Influential bloggers, Instagrammers, and YouTubers have been instrumental in the creation of thousands of products we know and love today. But as technology has shifted and consumers’ preferences have changed, the value brands get from influencers have changed as well.

Now, user-generated content (UGC) is the way of the future. This type of content has been around for some time now, but with an increasingly social world, it’s becoming a more and more important part of the marketing mix. Digital marketers, social media and brand managers, are now all leveraging the capabilities of UGC in the form of video and images to communicate with consumers in a more organic, relatable way.

As brands start to become more discerning with the influencers they partner with, we wanted to break down the differences between two types of partnerships: those with dedicated users and those with influencers.


User-Generated Content

UGC is authentic, scalable, and creates long-term value. Incentivize your customers to create more content with social rewards.


Influencer Marketing

Influencer marketing is oversaturated, expensive, and lacks authenticity with influencer posts leading to short-term spikes.

Brand Ambassador vs Influencer

Creator collaborationDM with customers, ambassadors and fans tagging the brandCommunication via email or DMs; no tracking
AnalyticsAdvanced analyticsAnalytics based on what the influencer sends
Asset and program organizationSocial CRMOrganize via spreadsheets
Pricing$500 to $2k/moAvg $500 to $5k per post
Trusted by These Brands

“I’ve used a lot of different services to measure analytics but none of them compare to LoudCrowd’s platform to gauge our performance on social, collect UGC, and optimize workflow.”

Abbey AnspachSocial Media ManagerPure Romance & Uncovered Skin
Abbey Anspach


Beatbox Beverages
signed up 500+ ambassadors in their 1st month


Dew Edit
saw a 7x increase
in user generated content


achieved 12x ROI within 6 months of campaign launch

Ready to get started?

Crowdsource your micro-influencer marketing – organize all UGC across your connected social platforms with LoudCrowd.