Spartan Race: How Spartan Doubled Their Ambassador UGC


Spartan is blazing trails as the fastest growing participant sport in the world. In January, Spartan’s Instagram presence was growing and UGC (User-Generated Content) was quickly becoming the best way to promote their races through digital word of mouth. Spartan took their UGC to a new level by partnering with LoudCrowd and creating incentives for their ambassadors to post and tag them.


Ambassador posts in 1st month


Generated in UGC value


Increase in posts frequency

The Challenge

  • Manage and automate brand ambassador program
  • Focus and incentivize brand ambassadors to generate more high quality content
  • Measure ambassador contributions to sales and marketing
  • Drive awareness and create high quality content at an unprecedented scale


Immediately after announcing the ambassador program, Spartan saw an impressive increase in posts, impressions, and users posting multiple times. Best of all, these are high-quality posts that meet requirements set by Spartan. With the high engagement rate, authenticity, and quality of the posts, these posts and impressions bring in more value than potential paid Instagram ads, influencer posts, or brand posts.

Ready to get started?

Start to measure and incentivize User-Generated Content. Watch your customers get more engaged, show more loyalty, and amplify your brand.

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