Outcome
Small but Mighty: GoNanas Delivers 70k+ Ambassador Engagements in One Year
Members
Increase in Annual EMV
Increase in People Tagging GoNanas
Automated Ambassador Engagements
Context
GoNanas had a small, but loyal social community and an affiliate program, but they wanted to take it to the next level. As a small team, they needed tools to scale their customer marketing and create an automated ambassador program that’s open to all customers, regardless of influence or follower size.
Solution
Leveraging LoudCrowd’s automated rewards and communication tools, GoNanas was able to scale their ambassador program to 1,884 members and automate their social gifting efforts that previously was managed manually through one-to-one communication.
Results
Number of Program Members :
1,844 members in their all customer ambassador program
Earned Media Value
Pre-LoudCrowd: $103K EMV
Post-LoudCrowd: $217K EMV
After one year, 112% increase in EMV
Engagement / Impressions
Pre-LoudCrowd: 3.42M Impressions
Post-LoudCrowd: 7.23M Impressions
After one year, 112% increase in monthly impressions
Percentage UGC Growth
Pre-LoudCrowd: 1.17k tagged posts
Post-LoudCrowd: 1.56k tagged posts
33% increase in posts
Number of Posters
Pre-LoudCrowd: 524 creators in Social CRM
Post-LoudCrowd: 2,364 creators in Social CRM
351% increase in people tagging the brand
Social Gifting
788 automated gifts sent between October 2021 & September 2022
Ambassador Communications
70,000+ community emails automatically delivered
47% average open rate
“We value a strong, authentic level of customer interaction across social, but with our small team, customer engagement became a full time job that fell on one person, manually sending messages with our similar voice. LoudCrowd helped us free up the time, so we could focus on higher-level initiatives like growing our brand, building out ambassador campaigns / events / challenges, ambassador-branded products, and even helping [LoudCrowd] build out a new product to help scale & automate further.”
Morgan Lerner, CEO/founder, GoNanas
Annual EMV
Program Members
Community Email Open Rate
Increase in Creators Tagging the Brand
About LoudCrowd
LoudCrowd works with the world’s fastest-growing brands to support user-generated content growth strategies. Our software enables customer-led growth with tools to measure the value of UGC, organize and automate customer engagement, and create rewards for customers who generate valuable UGC.
Rethink your social marketing and events budget; invest in your customers who are already creating content for your brand across social media platforms like Instagram and TikTok.
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