Small but Mighty: GoNanas Delivers 70k+ Ambassador Engagements in One Year

1.8k

Members

112%

Increase in Annual EMV

351%

Increase in People Tagging GoNanas

70k+

Automated Ambassador Engagements

Overview

Leveraging LoudCrowd’s automated rewards and communication tools, GoNanas was able to scale their ambassador program to 1,884 members and automate their social gifting efforts that previously was managed manually through one-to-one communication.

In this case study

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“We value a strong, authentic level of customer interaction across social, but with our small team, customer engagement became a full time job that fell on one person, manually sending messages with our similar voice. LoudCrowd helped us free up the time, so we could focus on higher-level initiatives like growing our brand, building out ambassador campaigns / events / challenges, ambassador-branded products, and even helping [LoudCrowd] build out a new product to help scale & automate further.”

Morgan Lerner

CEO/founder, GoNanas

Context

GoNanas had a small, but loyal social community and an affiliate program, but they wanted to take it to the next level. As a small team, they needed tools to scale their customer marketing and create an automated ambassador program that’s open to all customers, regardless of influence or follower size.

Solution

Leveraging LoudCrowd’s automated rewards and communication tools, GoNanas was able to scale their ambassador program to 1,884 members and automate their social gifting efforts that previously was managed manually through one-to-one communication.

Results

Number of Program Members :

1,844 members in their all customer ambassador program

Earned Media Value

Pre-LoudCrowd: $103K EMV

Post-LoudCrowd: $217K EMV

After one year, 112% increase in EMV

Engagement / Impressions

Pre-LoudCrowd: 3.42M Impressions

Post-LoudCrowd: 7.23M Impressions

After one year, 112% increase in monthly impressions

Percentage UGC Growth

Pre-LoudCrowd: 1.17k tagged posts

Post-LoudCrowd: 1.56k tagged posts

33% increase in posts

Number of Posters

Pre-LoudCrowd: 524 creators in Social CRM

Post-LoudCrowd: 2,364 creators in Social CRM

351% increase in people tagging the brand

Social Gifting

788 automated gifts sent between October 2021 & September 2022

Ambassador Communications

70,000+ community emails automatically delivered

47% average open rate

$217k

Annual EMV

1.8k

Program Members

47%

Community Email Open Rate

351%

Increase in Creators Tagging the Brand

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