How Little Bipsy Launched & Scaled a Social Creator-Oriented Affiliate Program

Little Bipsy launched its brand with the goal of developing modern and unique baby/toddler apparel for any “little styler.” Over the last few years, Little Bipsy has grown its brand awareness across social. It has historically worked with influencers and other content creators in many capacities but didn’t have a formalized structure or tool to scale those partnerships and measure attributable value.

Little Bipsy engaged LoudCrowd to help develop a social creator-oriented affiliate program that prioritized driving both incremental revenue and quality UGC. Every program member receives a Creator Storefront on littlebipsy.com, where they can earn 10% on referred sales and give an exclusive 15% discount to their followers.

In just two months, the program has excelled at driving both revenue and content.

Revenue

All members were given Creator Storefronts to drive traffic and affiliate codes to further incentivize customer conversations. The program is now generating $40K/month in sales with just 40+ creators. That’s $1K per creator each month, with plans to scale to hundreds of additional members.

Traffic from creators’ social audiences is significant: conversion rates on Storefronts reach 18% – a rate that is 226% higher than the rest of the site and significantly higher than industry average.

Content

While the program developed an extremely strong conversion funnel for creator traffic, creator engagement also increased significantly. In 2 months, total UGC from Little Bipsy’s advocates grew by 58% – an extra 700 posts and 7M impressions per month.

Challenges

The program also developed a strong pipeline for brand awareness through specific themed contests/challenges. Little Bipsy has run two themed challenges to promote its Father’s Day Sale and its USA Flash Sale. Collectively, the challenges have brought 100 influencer posts promoting the important sales campaigns.