TikTok is expected to reach nearly 1.5 billion users in 2022, making it one of the fastest-growing social media platforms of the century! More importantly, TikTok houses Gen Z, the generation most successful at and most willing to create UGC for the brands they love and trust. Brands that embrace the creative and collaborative nature of TikTok will further immerse themselves with the next powerful generation of consumers.
Imagine, seeing a perfectly placed and beautifully photographed Micheal Kors watch sitting among macarons… The caption read “Pampered in Paris…”. The illusion that wearing Micheal Kors could transport you to this quaint Parisian cafe. This was the first Instagram ad.
Brand tags are a gold mine of creative, authentic content that can be reused in social platforms, on brand websites, or even in digital ads. As the top Social CRM, LoudCrowd allows you to organize, track, and analyze your UGC and ambassador programs the same way you do sales.
We analyzed hundreds of accounts, thousands of posts covering millions of impressions to bring you this UGC Benchmark report. We dive into several industries to help you understand how your brand compares in gaining UGC traction.