[Podcast] Creator-led E-Commerce Experiences with Gary Garofalo & Ranksey Digital Marketing

LoudCrowd’s co-founder, Gary Garofalo, discusses the future of creator-led shopping with Ranksey Digital Marketing’s Tanner Scott.

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TLDR:

1. Influencer & affiliate marketing are the same thing. Creator content will be held up to the same performance marketing standards as traditional affiliate marketing campaigns.

2. Consumers will continue discovering products and making purchases through the creators they follow, rather than categories in a brand’s navigation bar.

3. For brands to keep their e-Comm experiences relevant (and protect their revenue), they need to be fostering Creator Storefront experiences directly on their sites.

Want to learn more about Creator Storefronts?

1. Creator Commerce: Everything a brand needs to know
2. Affiliate trends to lookout for in 2024
3. Amazon Influencer Program