Outcome
500+ engaged from a brand ambassador program in a month!
Ambassadors in first 60 days
Annualized EMV (with stories)
Annualized Impressions (with stories)
Increase in Instagram in-feed posts for Ambassadors
Intro
Dropps produces eco-friendly laundry and dishwasher detergent pods that have it all. Their pods are effective, eco-responsible, and convenient products. Dropps has a vision for what home care can – and should be.
The brand has built a passionate customer community, who love to share their favorite Dropps products on social media. Part of their social strategy included working closely with this community to increase brand recognition, but they haven’t had any brand ambassador program to drive user engagement.
Challenges
While Dropps has a very loyal customer base, they needed a way to further engage their biggest fans and create incentives for them to continue to post about their love for the eco-friendly products. Dropps wanted to shift their strategy from paying influencers for posts, to see how they can organically continue to grow their brand recognition.Â
Goals
The brand wanted to grow overall UGC, promote product launches in a unique way, and have a place to run frequent contests and challenges.Â
“We need a better way to engage our community. We received UGC and reviews on social pretty frequently, but we had no way to track it, or know who our most engaged organic brand advocates were past anecdotal knowledge.
LoudCrowd completely flipped this for us. With their team, we built a completely out-of-the-box Brand Ambassador program focused on rewarding Dropps Ambassadors for creating UGC, tracking key analytics within the program, and establishing a clear way to measure the program’s value. Their team helped us brainstorm and manage everything from the program’s launch plan to email flows to sourcing new ambassadors and every item in between.
– Esme Carpenter, Dropps
Solution
Dropps partnered with LoudCrowd to create an all-customer Brand Ambassador Program to drive more Instagram and TikTok content. On launch day, Dropps announced the new Brand Ambassador Program by posting on their Instagram story and in-feed, prompting their customers to sign up. Additionally, they sent an invitation email out to their customer database. Within the first 2 months, they had 500+ members in their program.
Results
Within the first 60 days since launching their Brand Ambassador Program, Dropps has increased their Ambassador members UGC 12X, compared to their user-generated content for the 2 months prior to launching. Their Ambassadors’ UGC content also has a 21.6% average engagement rate, further showing how engaged the Ambassadors’ followers are with their content. One of the program’s post rules states that their posts must include #DroppsAmbassador in order to receive their rewards, which quickly rose to their top trending hashtag within the first 60 days of the Brand Ambassador program being live.
Additionally, within the first 2 months of their program going live, they accumulated an earned media value of $3.9K and have earned 7.3X ROI on the program rewards.Â
About LoudCrowd
LoudCrowd believes in enabling Customer Led Growth by helping brands get more of their customers to create UGC. Our software helps brands measure the value of UGC, engage with their community, and create incentives for customers to generate more UGC.
We work with some of the fastest growing, most successful brands in the world. Stop allocating your entire social marketing budget towards influencers, it’s time to invest in your customers.
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