The Ultimate Guide to Social Commerce
The blend of social networking and e-commerce—lovingly dubbed ‘social commerce’—continues to disrupt how we buy. It’s not just a passing fad; it’s …
UGC
Social Commerce Platforms: An Updated List for 2024
Over the last few years, several categories of social commerce platforms have emerged. It’s not just TikTok and Instagram anymore. In this article, we’ll update the definition of social commerce, and create several subcategories of social commerce platforms.
Driving eCommerce Sales with Shoppable UGC
Drive more eComm revenue by integrating the power of social commerce and shoppable UGC. See the importance of shoppable UGC with 10+ visual examples
TikTok Ban 2024: Diversifying your Brand’s Social Strategy
As the TikTok saga unfolds with impending “TikTok Ban” legislation passing on Capitol Hill, marketers are left navigating a landscape of uncertainty. With potential changes looming, it’s crucial for brands to understand the implications of the TikTok ban and strategize accordingly.
Customer-led Marketing is the Future of Brand Marketing
Customer-led Marketing is the most important growth channel in the digital age. Use your customers as creators, and sell more.
Manage Customer UGC: How to Track Instagram Story Metrics
Instagram Stories are the most important type of social content right now. Manage them with efficiency.
Brand Ambassador vs Influencer: A Helpful Guide for Brands
Brand ambassadors deliver authenticate long-term value, but influencers can provide a quick surge.