The Ultimate Guide to Measuring Marketing ROI – with Formula and Examples
The single greatest advantage of digital marketing is the potential to measure every piece of the marketing funnel and then strategically optimize for performance.
UGC
User-generated content (UGC) marketing refers to promoting content created by someone who is not an official partner of your brand
Key Takeaways from Social Media Week Europe 2022
It’s been about two weeks since we got back from Social Media Week in London. The conference was so rich with information, …
The Pareto Principle and the Exponential Impact of Brand Ambassador Programs
The law of the mighty few…and vital few. If you’re familiar with the Pareto Principle, your wheels are likely already spinning and …
Why You Should Treat Your Customers as Co-Producers and 5 Examples to Get Inspired
Treat them like part of your brand (because they are) Your brand exists because people want and need what you’ve created. These …
Best Uses of SMS Marketing Platforms to Build Customer Retention
With our connectivity at an all-time high, marketers need to take advantage of SMS marketing to build lasting relationships with your customers. …
Building a Successful UGC Marketing Strategy with Instagram Reels
Why try to hack the Instagram algorithm when playing by their rules can help in your favor for growth and engagement? The …
Tiktok vs Instagram: 5 Reasons Brands Should Treat TikTok Differently
When you’re at the beginning stage of TikTok, there are still plenty of opportunities to make waves and go viral — but only if you take action now.
