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Our take – Black Friday & Cyber Monday influencer campaigns in 2024 are going to be the most performance driven ever. Expect to see an increased use of nano / micro influencers and affiliate creators being incentivized with commission on referred sales. That’s because stakeholders at most brands want to see a clear ROI picture on their influencer marketing spend this holiday season.
With that, we’ve put together a Black Friday micro influencer list of 8 tips that that your brand should be using for its performance influencer / affiliate creator programs and campaigns.
Tips for Any Performance Influencer Programs & Campaigns
1. Adjust your Affiliate Discount Code Percentages
To ensure that your influencers, affiliates, and ambassadors post about your brand, make sure their affiliate code matches, or is higher, than your standard Black Friday discount. For example, if you are offering 15% off site-wide, make sure your affiliate code discount is at the minimum of 15% or higher. This ensures that your creators do not feel they are being cheated out of commissions.
2. Increase Commission Percentage
Many brands will be competing for top influencers this Black Friday. To stay competitive, increase your creators’ commission rates for sales they drive during the big sale period.
3. Add Affiliate Discount Codes
If you’re not utilizing codes already within your creator-affiliate program, now is the time. Introduce personal affiliate codes for your creators to share out to their followers during your Black Friday and Cyber Monday sales. If you’re hesitant about discount codes, offer them temporarily for the sale period.
4. Run an Official Exclusive Challenge or Contest
Encourage your creators to post about your big sale by directly incentivizing posts. For example, launch a contest that awards the creator that posts content with the highest engagement, a $1000 bonus on top of their commissions. Or launch a contest that gives the creator who drives the most sales a $500 voucher for free product. You can set up a challenge in LoudCrowd to easily track the content, by following these steps here. Or run a sales-driven challenge, more information here.
Extra Tip: For products that will be heavily discounted during Black Friday, product seed them to your creators. Once they receive the product, the creator can start posting about the them ahead of your sale.
5. Give Early Access to Sales
Give your creators’ audiences early access to your Black Friday sale. This gives creators an easy, frictionless topic for their content. Plus, adjust your affiliate code discount early to match the sale before it goes live on your site. This incentivizes your creators to start promoting your sale early, getting customers to shop your site faster.
Tips for Influencers with Creator Storefronts
First… What are LoudCrowd’s Creator Storefronts
Creator Storefronts are personalized, shoppable pages on your eComm, for each one of your influencers, affiliates, or ambassadors.
Creators can curate their favorite products from your brand into collections, looks, or edits directly on their Storefront.
UGC from Instagram and TikTok automatically populate onto each Creator Storefront. Creators can then tag any featured product directly on the UGC – resulting in tons of shoppable UGC directly on your eComm site.
Creator Storefronts automatically apply an affiliate discount if applicable. You also have the option to offer creators with Storefronts commission for driving sales just like any affiliate program
1. Encourage “Black Friday” Collections on Storefronts
Encourage your creators to make Black Friday / Cyber Monday collections on their Storefronts, which will feature products that are included in your sales.
Extra Tip: Create a dedicated “Black Friday” collection for the affiliates’ product picking modals. Also, product seed your top performing affiliates with free priority items for the sale.
2. Whitelist Ads and Send them to Storefronts
Start whitelisting ads during Black Friday, where the destination of the ad is a creators’ Storefront page. This way, your customer can shop for more than just 1 product through the whitelisted ad.
3. Use LoudCrowd’s Influencer List Page for Onsite Gift Guides
Utilize LoudCrowd’s Influencer List Page, which gives customers the chance to shop their favorite influencers’ Storefronts rather than product list pages. Once the page is setup, market the page as a way to “shop your favorite influencer gift guides this Black Friday”.
The Influencer List Page is an easy, seamless add-on for any existing Creator Storefront program.
Conclusion
Black Friday micro influencer strategies, like the 8 listed above, are going to propel DTC, eCommerce brands to success in 2024. Stakeholders will be pressing their influencer and affiliate teams for tangible ROI numbers on creator marketing spend.
Consider using LoudCrowd, the premier Creator Management Platform with a focus on driving measurable revenue from creators through native, shoppable Creator Storefronts. Book a free demo to learn more.
