TRIP is a leading functional wellness brand known for its calming CBD-infused drinks and supplements, designed to help people find balance in their everyday lives.

In June 2025, TRIP launched a creator-affiliate program with LoudCrowd to build a scalable engine for affiliate-driven revenue, new customer acquisition, and high-quality repurposable content. With a growing community of creators, the TRIP team saw affiliates as a key channel for authentic amplification around new products.

Heading into the November release of their new Cherry Lemon flavor, TRIP prepared for a highly anticipated moment. The broader campaign would go on to deliver 100M+ organic impressions, $2M EMV, and 2,500+ total organic posts across social – becoming one of TRIP’s biggest launches ever. Within that massive wave of attention, the affiliate community played a critical role in driving volume, authenticity, and sustained momentum throughout launch week.

For the Cherry Lemon launch, TRIP leveraged LoudCrowd to run a week-long, full-funnel creator-affiliate campaign from November 10-17, 2025.

To spark early excitement, TRIP gifted affiliates a free sample of Cherry Lemon ahead of the public release. Affiliates received a structured creative brief outlining content themes, messaging, and campaign timing. To encourage standout content, TRIP launched a challenge awarding a £50 gift card to the affiliate with the best Cherry Lemon feed post.

LoudCrowd served as the central operating system for the campaign, enabling the TRIP team to:

• Track, organize, and manage all incoming Instagram and TikTok content
• Identify top-performing assets to repurpose for paid social
• Measure content volume, impressions, and Earned Media Value
• Attribute revenue and new-customer growth to affiliate activity
• Maintain usage rights to all affiliate-generated content

As content volume surged, TRIP seamlessly pulled creator assets into paid social, boosted posts through paid partnership permissions, and amplified creator-led buzz across D2C, social, and paid performance teams.

The Cherry Lemon launch became TRIP’s most successful product release since launching their affiliate program – and one of their biggest product launches of all time – delivering standout results across revenue, content, and customer acquisition.

Revenue

TRIP drove the best affiliate revenue week since the program launched, with sales increasing 61.6% week-over-week. This was also the highest affiliate-driven new customer acquisition week to date, proving affiliates played a key role in bringing new audiences into the TRIP ecosystem during launch.

Content

Affiliates generated remarkable content volume that contributed meaningfully to the brand’s 2,500+ total organic posts throughout launch:

• 1.02K Instagram posts
• 220 TikTok posts
• 5M impressions across Instagram and TikTok
• Nearly $150K in EMV

Because TRIP maintains usage rights to all affiliate content, the team repurposed a significant portion for paid social – reducing production costs and enabling faster creative testing during a peak brand moment.

Many affiliates also granted TRIP paid partnership permissions, allowing the team to boost content directly from creators’ pages to increase authenticity, reach, and performance across paid channels.