Small but Mighty: GoNanas Delivers 70k+ Ambassador Engagements in One Year
1.8k
Members
112%
Increase in Annual EMV
351%
Increase in People Tagging GoNanas
70k+
Automated Ambassador Engagements
“We value a strong, authentic level of customer interaction across social, but with our small team, customer engagement became a full time job that fell on one person, manually sending messages with our similar voice. LoudCrowd helped us free up the time, so we could focus on higher-level initiatives like growing our brand, building out ambassador campaigns / events / challenges, ambassador-branded products, and even helping [LoudCrowd] build out a new product to help scale & automate further.”
Morgan Lerner
CEO/founder, GoNanas
Context
GoNanas had a small, but loyal social community and an affiliate program, but they wanted to take it to the next level. As a small team, they needed tools to scale their customer marketing and create an automated ambassador program that’s open to all customers, regardless of influence or follower size.
Solution
Leveraging LoudCrowd’s automated rewards and communication tools, GoNanas was able to scale their ambassador program to 1,884 members and automate their social gifting efforts that previously was managed manually through one-to-one communication.
Results
Number of Program Members :
1,844 members in their all customer ambassador program
Earned Media Value
Pre-LoudCrowd: $103K EMV
Post-LoudCrowd: $217K EMV
After one year, 112% increase in EMV
Engagement / Impressions
Pre-LoudCrowd: 3.42M Impressions
Post-LoudCrowd: 7.23M Impressions
After one year, 112% increase in monthly impressions
Percentage UGC Growth
Pre-LoudCrowd: 1.17k tagged posts
Post-LoudCrowd: 1.56k tagged posts
33% increase in posts
Number of Posters
Pre-LoudCrowd: 524 creators in Social CRM
Post-LoudCrowd: 2,364 creators in Social CRM
351% increase in people tagging the brand
Social Gifting
788 automated gifts sent between October 2021 & September 2022
Ambassador Communications
70,000+ community emails automatically delivered
47% average open rate
$217k
Annual EMV
1.8k
Program Members
47%
Community Email Open Rate
351%
Increase in Creators Tagging the Brand
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