Non-toxic skincare brand, Sky & Sol, partnered with LoudCrowd to power their affiliate program, where customers and creators receive a personal storefront page on skyandsol.co. Within their 1400+ creator affiliate program, they have a community of 40 top-performing creators who are passionate about the brand and have turned their genuine advocacy into powerful results.

Every creator in the Sky & Sol affiliate program receives a personalized storefront page on skyandsol.co, complete with an automatic link discount at checkout and a unique affiliate code to share with their community. Creators earn 20% commission on every sale they drive, with the opportunity to be bumped up to 30% based on monthly performance. This setup ensures a seamless shopping experience for followers while giving creators an easy way to earn commission on sales.  

Among their 1,400+ affiliates, Sky & Sol has cultivated a group of 40 top-performing creators, primarily women in their 30s to 50s who are moms, wellness enthusiasts, and clean beauty advocates. Many of these creators were seeded products from Sky & Sol, then had the opportunity to transition into affiliate partners, turning authentic product love into a revenue-driving partnership.

This group of creators consistently posts social-first content across platforms like Instagram, 84% of which are Stories, and utilizes tools like ManyChat to drive purchases through automated DMs, generating over 1M impressions on Instagram in two months. Notably, 80% of their Story link clicks direct followers to their personalized storefront pages, making it easy for audiences to shop curated product picks. Whether they are micro or macro influencers, what they have in common is a highly engaged audience that trusts their recommendations.

Sky & Sol sets these creators up for success from day one with a highly personalized onboarding experience. From 1:1 communication and personalized voice memos from the brand to small group Zoom sessions aimed at educating the creators on how the program works, creators get the tools and context they need to successfully represent the brand and maximize their impact from the start. 

To support and retain top performers, Sky & Sol offers tailored incentives like commission increases, personalized product gifts, and whitelisting opportunities to boost the creators’ content reach.   

By equipping these 40 top performers with the right tools and incentives and building the program around authenticity and trust, Sky & Sol has cultivated a high-performing segment that consistently converts. In just two months, this community generated $50K+ in monthly revenue, with an average conversion rate of 30% on their storefront pages. The segment is delivering a 4X return on investment, while 83% of orders are coming from first-time customers, a clear indicator of their reach and influence beyond the existing Sky & Sol customer base.