The Creator Storefront Strategy Behind Rylee + Cru’s 9.3X Return on Investment

Rylee + Cru, a clothing brand for children, teens, and moms, blends art and imagination to create timeless everyday wear.

Rylee + Cru has no shortage of love from their community, but they needed a scalable way to transform loyal fans and creators into revenue-driving partners. By launching an ambassador program, the brand aimed to increase high-quality, repurposable social content while driving new customer acquisition.

Rylee + Cru partnered with LoudCrowd to launch an ambassador program, offering both creator storefronts that live natively on ryleeandcru.com and automated rewards in exchange for high-quality content on Instagram and TikTok.

Once the creator signs up and is approved for the program, they can earn 12% commission on all sales generated through their personal creator storefront or affiliate code. Their followers receive an automatic 15% off discount for shopping through their storefront page or by using their affiliate code.
Additionally, the Rylee + Cru team utilizes LoudCrowd to send PR packages to hand-selected creators in exchange for content. They monitor the earned media value (EMV) of these posts in LoudCrowd and encourage creators to include their unique code in captions to help drive sales and earn commission, creating a win-win for both the brand and the creator.

Every month, creators also have the opportunity to earn up to $50 for creating video content on social media.

Rylee + Cru not only achieved their original goals of receiving high-quality user-generated content from their ambassadors and seeing an increase in new customers, but also achieved even more, leading to a 9.3X ROI.

Revenue

Rylee + Cru’s ambassadors have driven tens of thousands in revenue every month since launching the program, all through their creator storefronts and affiliate codes. The storefront pages have a 12.6% conversion rate, converting 8X higher than ryleeandcru.com, and are attracting a high-intent audience, with 80% of storefront customers being new to the brand. The team is also seeing a $23.33 cost per acquisition, with an average order value of $156, which is 53% lower than the industry average.

Content

Beyond driving strong storefront performance, Rylee + Cru’s creators are also fueling the brand’s content engine. Since launching, program member content has made up over 20% of Rylee + Cru’s total UGC on both Instagram and TikTok, providing a steady stream of high-quality content. To keep creators engaged, the brand offers monthly UGC rewards, paying $25 for one approved Reel or TikTok and $50 for two approved Reels or TikToks each month.