Revival Rugs Drives Affiliate Revenue Growth and ROI Through Scalable Creator-Affiliate Program with LoudCrowd
After just 1 year, Revival Rugs achieved a 31.8X ROI, a 621% increase in affiliate revenue, and significant content growth, with program members contributing to over 16% of Instagram and nearly 10% of TikTok UGC.
621%
YoY program revenue growth
$37.70
Cost Per Acquisition
16.5%
of overall IG UGC comes from program members
31.8X
Return on Investment
Partnering with LoudCrowd has transformed how we collaborate with our creator community and how they engage with their audiences. By leveraging a curated shopping experience, this program has become a powerful tool for driving results and has opened opportunities to explore innovative strategies that strengthen both customer engagement and creator relationships.
Matt Gee
Senior Influencer Marketing Manager
Context
Revival Rugs is a home decor brand focused on offering high-quality, artisan-crafted rugs that combine traditional craftsmanship with modern design. Committed to sustainability and affordability, they source unique, one-of-a-kind rugs directly from artisans, providing consumers with beautiful, timeless home pieces.
Revival Rugs needed a way to strengthen their existing influencer relationships while expanding their creator community through a scalable strategy that offered significant revenue growth opportunities
Solution
Revival Rugs teamed up with LoudCrowd to launch a creator-affiliate program, aimed at driving revenue through personalized storefronts on revivalrugs.com and unique affiliate codes. Program participants earn a 10% commission on referred sales and offer their followers an exclusive 15% discount, creating a mutually beneficial experience for creators and their audiences.
Beyond the creator-affiliate program, the Revival Rugs team leverages LoudCrowd’s storefront technology to run unique campaigns, including whitelisted ads featuring creator-affiliate content that links directly to a full storefront page. This approach allows customers to browse and shop an entire curated page filled with collections of products, rather than a single product. They also used LoudCrowd’s automatic codeless discount feature in a campaign with the Wall Street Journal, where subscribers could explore an exclusive collection on the storefront and automatically receive a 20% discount at checkout—no code required.
Results
In just a year, Revival Rugs generated impressive results, excelling in both revenue and content creation. Their program is delivering an ROI of 31.8x.
Revenue
All 300+ program members received a creator storefront and personalized affiliate code to drive customer engagement. Since the program’s launch, Revival Rugs has achieved a 621% increase in affiliate revenue year-over-year. With a cost per acquisition of $37.70, the brand is also surpassing industry benchmarks.
Content
The program not only generated impressive revenue from creator-driven traffic but also boosted engagement on Instagram and TikTok, with program members contributing 16.5% of Revival Rugs’ overall Instagram UGC content and 9.9% of their overall TikTok content.
621%
YoY program revenue growth
$37.70
Cost Per Acquisition
16.5%
of overall IG UGC comes from program members
31.8X
Return on Investment
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