How Kitsch Stopped Affiliate Code Leakage with LoudCrowd Storefronts and Achieved 4.3X ROI in Just 3 Months

Kitsch, a beauty and wellness brand, is evolving your everyday essentials by providing high-quality and affordable products, no matter your hair type, style, or budget. 

Kitsch needed a solution in place to minimize affiliate code leakage and better track all of their creator content and performance.

Kitsch partnered with LoudCrowd to launch a creator-affiliate program, aimed at offering a new solution to combat affiliate code leakage by offering personalized storefront pages on kitsch.com, where customers shopping the storefront pages receive an automatic 15% discount at checkout—no code necessary. Creators are incentivized by earning a 20% commission on their referred sales. 

Before joining LoudCrowd, Kitsch already had affiliates within their community. When the new program was launched with LoudCrowd, these affiliates were seamlessly onboarded into the new program and provided with clear instructions on how to start selling through their personalized storefront pages right away.

In just three months, the program generated impressive results and ROI.

Revenue 

Kitsch drove $80K in attributed storefront revenue, within the first three months. The creator storefront pages boast a 29% higher average order value, and a very impressive 98.8% higher conversion rate than the rest of the Kitsch site. 

The program has generated 4.3X ROI. 

Content 

Beyond driving impressive creator-led traffic, Kitsch creators are also producing valuable user-generated content for the brand. Since launching, 7.3% of Kitsch’s total Instagram UGC has come from creators in this program. Additionally, the program’s impressions are delivering an average CPM of just $1.27—significantly outperforming the industry average of $40-$50.