Dew Edit Triples UGC trough its Brand Ambassadors Program

Dew Edit – founded by Kaitlyn Bristowe – is a rapidly growing fashion brand focused on apparel and hair accessories. The embodiment of their founder, they are a fun, unapologetically feminine, and customer obsessed organization.

The brand has found incredible success by taking a social-first approach with Instagram as a cornerstone. And while they have an amazing founder to promote their brand and an especially well-defined brand identity, they have always looked to their extremely loyal customers to drive brand growth.

Dew Edit has a fanatic group of customers that engage with their content and religiously purchase new products when they drop. But knowing how valuable their incredibly loyal customer base is, they wanted to find a way to measure their social media reach and engagement; and also systematically drive them to create more content.

The brand wanted to harness the value of their customers and drive them to create more awareness for the brand on social. They wanted more content, and more engagement from their loyal fans.

Dew edit partnered with LoudCrowd to create a brand ambassador program to drive more Instagram content. They started by inviting their most valuable customers and quickly scaled the program to everyone on their newsletter. Within a week, over 500 Dew Edit customers had signed up to be “Brand Ambassadors” and were generating high quality content for the brand. In exchange, Dew Edit rewarded its customers with discounts and site credits driving them to make more purchases.

The results were immediate and profound. Within two months of launching the program, Dew Edit was receiving triple their original UGC (a 220% increase). The content was extremely engaging with an average engagement rate of 11.6%, and it is driving an incredible amount of social value for the brand.

Dew Edit is on track to generate 3.2M impressions per year through their brand ambassadors (worth nearly $100k in EMV). They are earning 13.8x ROI on the site credits they are sending out, not counting how much more product their customers are purchasing.

They now are one of the most engaging brands on social media and are in the top 5% of fashion brands when it comes to earning UGC.