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Be a Part of the
WayFam
Ambassador Programme
Bring your passion for social media and your love of all things home to Wayfair.
Earn rewards, receive site credit and get access to exclusive products just by posting on Instagram.
Bring your passion for social media and your love of all things home to Wayfair.
Earn rewards, receive site credit and get access to exclusive products just by posting on Instagram.

How It Works:

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Sign Up Today
...on this page with your Instagram account details. It’s that easy!
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Post On Instagram
...with pics of your favourite Wayfair products & tag @WayfairUK
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Get Rewarded
...by completing each tier outlined below. The more you post the more you earn.
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So elegant. I would definitely recommend.

- Tabitha

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Love this!
Can't wait to
see it in our
new home.

- Billi

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How To Start Earning Those Rewards:

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Reels
£20 voucher for each reel
(max 4 per month)
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TikTok
£20 voucher for each reel
(max 4 per month)
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Challenge Posts
Bonus voucher for each qualifying post
Show us your style! Post your pictures to your Instagram
feed and don't forget to tag us at @WayfairUK
Show us your style! Post your pictures to your Instagram
feed and don't forget to tag us at @WayfairUK
Post Rules:

    For Instagram:

  • IG Monthly deliverables: 3 Reels
  • Fulfill the package deal and receive £150 voucher code monthly
  • Please do not post static imagery as reels, this will be rejected
  • Follow @wayfairuk on Instagram
  • Please do not post similar reels (same footage, same audio, same angles) for more than once, duplicated content will be rejected
  • Reels must visibly display Wayfair products - with the exception of Food & Drinks
  • Please do not add any text, emoji or logo to the reels
  • Always include the hashtag #WayfamPost in the post caption
  • Always tag @wayfairuk on the post and mention @wayfairuk in the caption

    For TikTok:

  • TikTok Monthly deliverables: 3 TikTok videos
  • Please avoid posting TikTok videos that are identical to the Instagram Reels; otherwise, they will not be accepted
  • Fulfill the package deal and receive £150 voucher code monthly
  • lease do not post static imagery as reels, this will be rejected
  • Follow @wayfaireurope on TikTok
  • Members could post up to four vertical videos per month (Excluding the add-on challenge videos) and receive a £20 voucher for each one
  • Please do not post similar vertical videos (same footage, same audio, same angles) for more than once, duplicated content will be rejected
  • Vertical videos must visibly display Wayfair products - with the exception of Food & Drinks
  • Please do not add any text, emoji or logo to the videos
  • Always include the hashtag #WayfamPost in the post caption
  • Always tag @wayfaireurope on the post and mention @wayfaireurope in the caption

Please note: If you have both Instagram and TikTok accounts, the same content posted on both platforms will only be counted as one video accomplished and result in the awarding of one £20 voucher. However, feel free to post on both channels!

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Here’s Why We Want You To Join Our WayFam Ambassador Programme:
  • We love seeing your unique take on our products
  • We trust you to showcase the best of what we have to offer
  • We want others to feel inspired about their homes
  • We need your help in building our #WayFam
Frequently Asked Questions
How do I get rewarded?

Check your email. Rewards will be sent to the email you register with.

What are my reward credits eligible towards?

Your reward credits are eligible towards purchases at Wayfair UK. Only one voucher per purchase can be used.

When should I expect rewards?

You will receive an email at the end of the month for the highest tier(s) achieved.

How many rewards can I earn in a month?

You can earn up to 4 rewards per month for the base Reels and TikTok rewards. You can earn bonus challenge rewards in addition to that.

Are Instagram stories included?

Only Instagram Reels and TikToks are eligible for rewards. Stories are not eligible at this time.

What if I didn’t receive my reward?

Please contact us via Instagram DM.

How do I ensure my post is valid?

Ensure you are posting from a public account, tagging the correct brand, and following the post guidelines. On TikTok, ensure that you are mentioning @wayfaireurope in the caption.

What is the cutoff time for posts?

Posts must be submitted by 6pm GMT on the last day of the month to be counted. Posts after the cutoff will be counted for the next month.

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