Building a winning culture – lessons from TrendKite

I was meeting with a former TrendKite colleague recently and we started reminiscing about what made working at TrendKite so special. Of course there is a sense of pride in helping a company grow from infancy to a $225M acquisition, but it’s more than that. We shared memories about the Friday lunches where the whole …

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5 reasons to make UGC the focus of your 2020 strategy

Build creative.  Schedule posts.  Publish content.  Target ads.  Pay per click. Too often, brands on social media become so focused on publishing content and paying for growth that they forget why people are on social media in the first place.  To connect with other people. If we think about social media marketing in three channels …

Read more   →5 reasons to make UGC the focus of your 2020 strategy

Instagram is removing likes. Here’s what it means for brands.

After more than a year of international tests, Instagram has finally started hiding likes for some users in the United States. Although many U.S. marketers have been anticipating this day for quite some time (Facebook has been relatively one-sided in its support of the change while explaining the tests), for some it still may come …

Read more   →Instagram is removing likes. Here’s what it means for brands.

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