The EMV of UGC to measure the ROMI of IG
Using UGC, elevate new digital channels through technology by shifting budget away from paid and leveraging the reach of earned. Read more →
Instagram Discovery Strategy and Benchmarking UGC
Move beyond timeline algorithms and paid ads – a brand’s most valuable asset is customer created content and creating a social gifting program that rewards them for spreading the word. Read more →
6 rules for running an Instagram UGC Contest
How to run an effective UGC contest,. Take the guessing out of creating your contest with detailed rules and examples. Read more →
How to build an Instagram segment strategy: 6 key segments
Here are the top 6 segments that you should be managing as part of your Instagram Segment Strategy to create a strong community Read more →
Brand Ambassador vs. Influencer: Which is a Better Fit?
Brand ambassadors deliver authenticate long-term value, but influencers can provide a quick surge. Read more →
Customer Led Growth is the future of brand marketing
Selling through your customers is the most important growth channel in the digital age. Read more →
How to get more User Generated Content on Instagram
Strategies to get more UGC on Instagram. Read more →